I’ve just finished the poster for this year’s L.A. Loves Alex’s Lemonade, an event to raise funds and awareness to fight childhood cancer. For the event, forty top chefs and mixologists from across the country will serve tastings on the lawn of the historic Culver Studios Mansion. Continue reading
An exhibition of artworks and ephemera produced by or in tandem with the Colby Poster Printing Company, Los Angeles. Exhibition: February 23– March 23
Los Angeles – (From the Press Release February 13, 2013) Two months after the closing of the Colby Poster Printing Company, ForYourArt announces In the Good Name of the Company, an exhibition of artworks, posters and ephemera produced by or in tandem with the iconic L.A. printer. Continue reading
Last Friday I came briefly to my senses. I turned off my computer and powered off my iPhone. I went home, and loaded camping gear, wife and son into our car for a spontaneous trip to the desert. Four hours after leaving Los Angeles we arrived at the entrance to the Mojave State Preserve, and driving 30 miles further into its desolate middle-of-nowhere, we found a remote campsite. We set up our tent, ate dinner, and after some stargazing, we went to sleep. Drifting off to sleep I was slightly irritable. The sudden silent disconnect had been disorienting.
Fitness Ridge Enterprises came to us with the idea of creating a line of all-natural supplements to be used in support of their acclaimed life-changing weight-loss programs. Their nutritionists had developed the product formulas, and the challenge for us was three-fold: 1. Create a relavent, over-arching brand name that would communicate legitimacy while resonating in the crowded supplements marketplace 2. Invent unique (and uniquely searchable) product names 3. Design a packaging look and feel that would pop from crowded shelf space. Thus was born Better Century Health and their line of proprietary supplements set to debut at resorts across the country in early 2013.
On September 29, 2012, L.A. Loves Alex’s Lemonade Stand, an epic gastronomic celebration created by Caroline Styne, David Lentz, and Suzanne Goins, raised over $500,000 to benefit pediatric cancer research. I am honored to have contributed the artwork for the limited edition poster and t-shirts which will be used next year to brand the event. Click above to view the slideshow.
In May 21012, Movie Tavern, the country’s largest in-theater dining experience, hired us to rebuild their visual brand and advertising program from the ground up. Understanding that a well executed brand strategy enhances the customers experience, we have been working closely with Movie Tavern’s marketing team to develop a strategy that begins with the logo, and design elements and continues with effective advertising messages.
Since we began, clear and effective ad copy and better graphic design have been vital in reenergizing a strong brand. This program was first put into place to launch a new location in Suwannee, Georgia, and has been instrumental in helping Movie Tavern meet and exceed opening projections. Currently, all in-house (menus, signage, promotions) and out-of-house communications (advertising, coupons, website) at all Movie Tavern locations are being redesigned using the brand guidelines and advertising messaging created by Eric Junker Communications Partners.
In 2010 the Siegel Group hired Wagner/Junker to create the identity, branding, and marketing strategy for a new 150 room Las Vegas boutique hotel. Eric Junker lead the Wagner/Junker creative team in designing all brand touch points including logo, collateral, copy, website, and advertising programs. RUMOR BOUTIQUE HOTEL embodies a powerful combination: chic setting, hot location, cool pools, modern rooms and unexpected amenities in a boutique hotel setting. Since opening, RUMOR BOUTIQUE HOTEL has received numerous accolades including Vegas Chatter’s Top Hotel Launch of 2010 and inclusion on Budget Travel’s “World’s Best Boutique Hotel’s Under $150″ list.
The Caryle Group had a problem at blü: At 11-stories, blü stoods as Beverly Hills’ first, and only, luxury high-rise residence. However, six months after opening, nobody was leasing. The Carlyle Group retained WJA to transform blü from exceptional to sensational with new creative and proactive PR that would get people in the door and signing leases. The creative team, led by Eric Junker, produced an outdoor, online, and print ad campaign targeting the high-end mover and shaker looking to lease a residence where the five-star lifestyle is an expectation. After thoroughly rebranding the property, WJA relaunched blü with a fundraising event for the non-profit GLSEN, the Gay, Lesbian, and Straight Education Network. Where no apartments had been leased in the previous 6 months, blü was fully leased within 90 days of the grand re-opening.
When Wagner/Junker was retained by the Las Vegas Design Center to develop the brand identification for the country’s newest and largest design facility, Eric Junker was charged with leading the WJA team (including designers Erin Ferro and Eloy Flores) in developing all in and out-of-house branding and marketing materials,including brochures, newsletters, collateral materials, online and email promotions. During their tenure, the agency also developed two national advertising campaigns that ran in top design publications like Architectural Digest,Home & Design, and Dwell. Located within the Las Vegas World Market, the challenge was to create a campaign that would reach both the global design trade community and local customers. All aspects of the marketing campaign were focused on educating and enticing the target consumer to see the Las Vegas Design Center as a destination, an authority, and a “campus” that would fulfill all of their needs.