Click to read a nice write-up of my poster work by

Jeff Gordinier in the New York Times Diner’s Journal

Few San Francisco residents knew the Parkmerced neighborhood. Those who did largely thought of it as a bleak mid-century planned community in the foggiest corner of the city. When Stellar Management purchased the 150 acre 3000 unit community and began to renovate the aging infrastructure, they hired Wagner/Junker to re-introduce the community to the San Francisco Bay Area. Research showed that San Francisco renters desired larger apartments and more open space, both of which exist at Parkmerced. Wagner/Junker created a successful online and advertising campaign promoting a neighborhood with larger lawns, more trees, and more butterflies. Within weeks of breaking the new campaign leasing traffic increased 300%-400%.

Fitness Ridge Enterprises came to us with the idea of creating a line of all-natural supplements to be used in support of their acclaimed life-changing weight-loss programs. Their nutritionists had developed the product formulas, and the challenge for us was three-fold: 1. Create a relavent, over-arching brand name that would communicate legitimacy while resonating in the crowded supplements marketplace 2. Invent unique (and uniquely searchable) product names 3. Design a packaging look and feel that would pop from crowded shelf space. Thus was born Better Century Health and their line of proprietary supplements set to debut at resorts across the country in early 2013.